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Marketplan Consultants - Strategic Marketing and Management Consulting We help clients find, build and sustain growth opportunities. Marketplan Consultants - Strategic Marketing and Management Consulting
Who We Are... : Our Principals
Joe Klenotich
CMC
Joe has over 25 years of experience in industrial marketing research and consulting. His background emphasizes New Product Definition, Distribution Channel Research, Technology Evaluation, and Competitive Analysis. He has led projects on HVAC equipment, electrical equipment, construction equipment, automotive and heavy truck parts. Joe is a member of various trade and professional groups and is a Certified Management Consultant (CMC). He has authored several papers. He received an MBA in Marketing from Loyola University of Chicago, and a B.M.E. in Mechanical Engineering from Gannon University in 1969.

Joe is a founding Principal of Marketplan and has recently enjoyed a retainer relationship with two startup endeavors—Indoor Comfort Group, a consolidator of HVAC contractors where he headed the acquisition team; ChemSensing, a technology group commercializing a new sensor technology, where he was in charge of business development. Joe is also a member of SAE and ASHRAE.

joe.klenotich@marketplanconsultants.com

Ed Kubba
CMC
Ed has over 25 years of experience in marketing research and consulting, and over 10 years in management positions. His areas of expertise include New Product Research, Customer Satisfaction, Customer Value Analysis and Business Development research. He received a M.Sc. in Marketing and Management from Northwestern University (1982), and a B.Sc. in Mechanical Engineering from Durham University, England (1962). Ed is a Certified Management Consultant (CMC) and a member of several trade and professional associations. He lectured on industrial marketing and strategy at several universities, most recently in Northeastern Illinois University.

ed.kubba@marketplanconsultants.com

Ted Squires
Ted is an expert in new product development, marketing research, and QFD (Quality Function Deployment). Over the past fifteen years, he has facilitated over 20 QFD projects for Case, Motorola, GE Aircraft Engines, GE Medical and Kodak. Ted authored and presented several articles on new product development. He received an MBA from the University of Chicago, and B.Sc. in Electrical Engineering.

ted.squires@marketplanconsultants.com
Steve Zailyk
CMC
Steve has over 25 years of experience working for and consulting with high tech companies. His consulting experience has bridged all aspects of business planning within technology companies from evaluating new technology and developing new product strategies including defining product specifications to the development of marketing and channel strategies. Steve received his bachelor’s of science from the University of Wisconsin and received a master’s in business administration from Loyola University Chicago.

Steve’s industrial experience includes work in Internet software and site development, factory automation software and telecommunications. He has served on the Technology/Software Committee of American Electronic Association (AEA) and Treasurer and Board member of Manufacturing Execution Systems Association (MESA). He has authored articles for such trade journals as Managing Automation, Mfg. Systems and Control Engineering and made presentations at major industry events sponsored by APICS, SME, MESA, Reed Exposition, AEA, etc.

steve.zailyk@marketplanconsultants.com

M.P. "Sid" Siddarth
Sid has over 20 years of marketing consulting experience with a particular background related to the “energy” business by virtue of completed assignments for: gas and electric utilities, industry associations, equipment suppliers and manufacturers of HVAC products, building materials and other products. He has an MBA from Lehigh University, Marketing (1982) an MS from Vanderbilt University in Structural Engineering, and a BTech IIT, Madras, Civil Engineering.

sid.siddharth@marketplanconsultants.com

David P. Morgan
Dave has over 25 years experience in management consulting, market research, and marketing communications/advertising. He is a graduate of Northern Illinois University (1971) and has taken post graduate studies at Loyola University of Chicago in International Marketing. Dave has written several articles on building construction methods and equipment; plus other articles on commercial industrial lighting and lighting energy. He is also a published author.

dave.morgan@marketplanconsultants.com
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