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CORE Strengths
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Experience -- industries served represent emerging, growth, and
mature technologies.
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Staff dedication to quality – professional effort conducted by
Principals with a common background of Engineering Degree/MBA.
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Techniques – we employ numerous information and data gathering methods to best
meet client objectives.
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Professionalism – senior staff has met the Institute of Management Consultants
requirements and has received Certified Management Consultant (CMC) status.
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Longevity; since 1982 Marketplan Consultants has enjoyed substantial repeat
business from its client base.
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CORE Data Gathering: |
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Internet Data-Gathering – Utilizing web technology for target interviewing, web
surveys and interactive e-focus groups. The firm supports an Internet survey
site.
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Mass Mail Surveys – Including public and proprietary databases plus statistical
analysis.
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Focus Groups – Roundtable discussions of issues and key market factors with
selected influencers.
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Personal Interviews – an open-ended discussion, face to face, with a key
information source and/or a high level executive contact such as competitive
management.
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Telephone Interviews – contact with selected companies or individuals employing
effective response techniques.
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CORE Functional Expertise: |
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Top-Line Revenue Growth -- maximizing core business
opportunities
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Targeted Sales Growth – who, where, and how
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Customer Feedback and Analysis – defining, managing customer
satisfaction
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Market-Based Acquisition Screening – beyond the numbers
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Product Development – connecting technology, opportunity,
execution
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Channel Selection -- matching buying behavior to the right sales
channel
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Competitive Analysis and Forecasting – understanding the
challenges
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Technology Assessment – judging the impact
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